Anyone who says they saw this coming is lying: Polaroid plans to relaunch its instant photography products in 2010.
Summit Global Group, PLR IP Holdings LLC, and the Impossible Project, a group that had bought a former Polaroid plant in Amsterdam with the intent to manufacture its own instant photography product, have made a deal to manufacture new Polaroid instant cameras and film in 2010.
According to the Boston Herald, PLR IP Holdings is co-owned by Boston-based financial services firm Gordon Brothers Group.
The former Route 128 powerhouse auctioned off its former headquarters in Waltham on Friday. Its assets, including its intellectual property and name, were sold in April to New York-based private equity firm Patriarch Partners.
The company has been selling a portable photo printer, the Pogo, with technology from its Bedford-based spinout, Zink Imaging.
Even as it fell, Polaroid’s instant photography technology had fans — organized, proactive fans that started projects like Poladroid, a web site that gives digital photos that slightly off Polaroid color; Polanoid, an online gallery of the world’s scanned Polaroid photos; the unnecessary-to-explain Save Polaroid; and the Impossible Project, which had been buying capital to manufacture a similar product. So bringing the product back isn’t that shocking given that some people were bent out of shape enough to buy a factory.
Posted by Brendan Lynch
Tags: Gordon Brothers Group, instant photography, Poladroid, Polanoid, Polaroid, Save Polaroid, The Impossible Project, Zink Imaging
RSS Feeds
“Anyone who says they saw this coming is lying”… I beg to differ. If you didn’t see this coming you are probably not particularly in touch with the 18-30 crowd. Anyone who is was not remotely surprised by this announcement. It was more of a matter of when.
[...] This post was mentioned on Twitter by Mass High Tech and Kyle Cahill, Altitude, Inc.. Altitude, Inc. said: RT: @MassHighTech From the Blog: "Comeback Kid" Polaroid resurrects instant photography http://bit.ly/17GXtp [...]