E Ink not alone in e-reader display market anymore

Sriram Peruvemba

The Financial Times Tech Blog — which sounds like, but is not, the Mass High Tech Blog’s salmon-colored, English cousin — talks to Sriram Peruvemba, VP of marketing at electronic display-maker E Ink about the evolving market for its technology. The Cambridge-based company, which was bought earlier this year, makes the displays for the Amazon Kindle and most of the 40-plus other models of electronic book reader, according to the Financial Times.

Peruvemba told the Financial Times he saw e-reader prices eventually dropping to $99, and:

Colour is coming next year, with E Ink laying a colour filter over its monochrome display. While the company, which is currently being acquired by Taiwan’s Prime View International, owns the market at present, Mr Peruvemba said 20 companies were currently trying to enter the e-paper sector with differing technologies.

MHT recently named E Ink CEO Russ Wilcox as one of the honorees at our upcoming 2009 Mass High Tech All-Star Awards.

Posted by Brendan Lynch

Tags: Amazon Kindle, E Ink, Financial Times, Prime View International

This entry was posted on Tuesday, September 8th, 2009 at 3:09 pm and is filed under Hardware, Internet, Manufacturing, Massachusetts, Materials science, Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.