AOL buys Going; headline writers exercise restraint

AOL announced yesterday is was buying Boston-based event-listing social network Going, formerly HeyLetsGo, and New York-based Patch Media for $10 million each. 

I’d expect a potential pun frenzy like this to explode the heads of editors, but most accounts I’ve seen had straightforward, SEO-friendly headlines. 

Still: 

• MHT: Boston startup Going gone to AOL
• Forbes: AOL Goes Local
• Xconomy: Going goes to AOL

Posted by Brendan Lynch

Tags: AOL, Going

This entry was posted on Friday, June 12th, 2009 at 11:25 am and is filed under Internet, Massachusetts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.