Subscriber Demographics

Readership:
Print Circulation: 18,000
Demographics:
Average Age: 49
Top Management: 45%
Owners/partners: 44%
College grad/Advanced degree 89%
Influence purchase/lease of any service 84%
Influence purchase/lease of any product 85%
Company size:
Less than 100 employees 68%
100-999 employees 19%
1000 or more employees 11%

Source: Readex Subscriber Study 2005, BPA Audit 2007

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